Jumpstart Foundry is a healthcare-focused investment company that provides early-stage funding for healthcare startups in the United States. The Nashville-based venture capital firm seeks 25-30 startups to join their 2021 portfolio companies. I designed and implemented a social media strategy with the marketing team at Jumpstart to engage the brand's audience on LinkedIn, Facebook and Twitter to attract founders to submit applications to join the Spring 2021 cohort of portfolio companies. I created graphics, wrote copy and designed and implemented email outreach campaigns. As part of the social media strategy, the campaign leveraged Black History month to highlight the company's Black Founders to attract other Black Founders to become a Jumpstart Portfolio Company.
Jumpstart Foundry received 150+ applications from healthcare founders and other entrepreneurs to join the company's Fall 2020 cohort of portfolio companies. The Nashville-based venture capital firm invested in 5 of these companies. I developed a social media campaign, wrote and published blogs, wrote a press release, designed graphic and other communication assets to announce and welcome the new portfolio companies.