Richard Amoako
BRAND, CONTENT MARKETING & digital communications SPECIALIST
2018 was a “big move” year for me. At the peak of a successful 4-year career in Brand Management in Ghana, I moved to America to become a degree hotter in the Brand and Media Strategy masters program at East Tennessee State University. That big move to Johnson City 6 years ago opened the door to a future of endless possibilities in the digital space, where anything and everything is possible.
During my stay in America, I have worked as a graphic designer, digital marketing associate, content marketing manager, and digital communications coordinator for various organizations including Medical Society Consortium on Climate and Health, Center for Climate Change Communication (Mason 4C), Jumpstart Foundry, ETSU University Relations and Newpage Hype. Now, I work as a digital communications manager for Anaplan.
Throughout my journey in the digital space, I’ve liked to imagine myself as “water.” I have this remarkable ability to take the shape of whatever container I am poured into, effortlessly flowing around obstacles and adapting to the environment I find myself in. I can navigate through various challenges and changes in the digital landscape, adjusting and refining strategies as needed to effectively reach and inspire my audience. I can seamlessly switch between roles and tasks, molding myself to fit the needs of the kairos moment.
I move freely on course and sometimes, creating my own pathway to connect the dots between creative strategy, content creation, digital operations and data analytics to optimize multichannel campaigns. Just as water can seamlessly transition between forms—be it liquid, solid, or vapor—as a versatile digital communications manager, I can switch between different channels, platforms, and tools to meet the demands of evolving situations. I am fluid in my thinking, able to shift direction swiftly and smoothly, ensuring that my message remains clear and impactful regardless of the circumstances.
When I am not designing graphics, making videos, analyzing data or developing communication strategies, I am in the kitchen making some delicious Ghanaian dishes. Have you heard about jollof rice? You would ask for more if I made you a plate. And you will definitely need some water to push it down for deep satisfaction.
My name is Richard Amoako. Amoako is a native Asante family name in Ghana that represents someone who gathers and inspires his people to fight for what they believe in. I am not a fighter, but I sure know how to inspire creativity.
