SWOT Analysis for an existing social media page — 100 points
The first step in our quest to develop a social media strategy for an existing account/page is to assess content performance. For this assignment, you will conduct a SWOT analysis for a chosen social media business page for a hypothetical real-world client, which you will be working for the semester. You will produce a 3-5 page write-up with your findings. Your analysis should revolve around the content outlook, frequency, engagement, posting times, etc.
Your SWOT analysis should outline:
• A brief information about your client/brand.
• Three (3) major strengths of their current social media page.
• Five (5) weaknesses of their current social media page.
• Three (3) proposed opportunities your brand can explore.
• Two (2) threats (outside forces) that hinder performance.
The first step in our quest to develop a social media strategy for an existing account/page is to assess content performance. For this assignment, you will conduct a SWOT analysis for a chosen social media business page for a hypothetical real-world client, which you will be working for the semester. You will produce a 3-5 page write-up with your findings. Your analysis should revolve around the content outlook, frequency, engagement, posting times, etc.
Your SWOT analysis should outline:
• A brief information about your client/brand.
• Three (3) major strengths of their current social media page.
• Five (5) weaknesses of their current social media page.
• Three (3) proposed opportunities your brand can explore.
• Two (2) threats (outside forces) that hinder performance.
After this assignment, you will be able to understand and conduct a SWOT analysis for social media accounts and use that information to develop a content strategy that offers opportunities for success in a social media marketing campgaign.