I oversaw the design of MSCCH’s brand guide, scouting a design agency, reviewing budgets, and coordinating with the executive team to develop strategic messaging. I led weekly check-in meetings and managed the review and approval process to ensure consistent, high-quality branding across all materials.
My design philosophy involves first understanding what information we want to communicate, identifying who will be receiving the information, and translating it into visually engaging formats that break down complex concepts with engaging visuals. I applied this concept to oversee the design of annual reports and visual messaging.
