Jumpstart Foundry is a venture capital company that provides early-stage funding for startups in the United States. The Nashville-based VC firm sought to invest in 25-30 startups to join their 2021 portfolio companies. I partnered with the executive team to design an execute an integrated communications and marketing strategy. The objective was to source 300 applications from prospective portfolio companies. Overall, our integrated marketing and communications campaign (including social media, content marketing, email and live broadcasts) brought in 367 applications. As part of the strategy, I led the writing of blog posts, copy for email outreach, graphic design, video editing, social media and analytics reporting for the campaign.
